My brand is about creating a timeless wardrobe for women who appreciate smart design, good quality, unique and expressive style.
Fashion for me is a state of mind, it’s a tool to express my individuality and share my vision. In my opinion, revolution in fashion is entirely street driven: it is hardly ever born in the isolation in a designer workshop. It is more often inspired by the confidence radiating from open minded people in the streets, who unapologetically ignore common opinions and don't want to be defined by a style niche or be imprisoned by brands and labels.
Fashion is an abstraction, a good taste, an inspiration. Allow the clothes you are wearing to be the first emphatic statement about you - after all, it's all about the character that you are...